Top 5 Beauty Retail Apps Performance in Italy Q2 2024

In Q2 2024, the beauty retail app market in Italy displayed dynamic trends across downloads, revenue, and weekly active users. Here’s a closer look at the performance of the top 5 beauty retail apps, as sourced from Sensor Tower.

SEPHORA - Maquillage, Parfum exhibited significant fluctuations in downloads, starting strong with 67K in early April and peaking at 100K in mid-April. However, the app saw a decline towards the end of the quarter, ending with 27K downloads in the final week of June. Weekly active users mirrored this trend, beginning at 157K and reaching a high of 201K in late April, before tapering off to 144K by the end of June.

Notino: profumi e cosmetici had a varied download pattern, starting at 18K and experiencing a notable dip mid-quarter, then rebounding to 24K by late June. The app's weekly active users saw an upward trajectory, beginning at 81K, dipping slightly mid-quarter, and ending strong at 86K.

Douglas - Parfüm & Kosmetik maintained a relatively stable download rate, with minor fluctuations around the 6K mark, peaking at 9K in late April. Active users for the app saw a slight increase from 50K to 54K in April, then stabilized around 47K to 50K throughout the rest of the quarter.

Marionnaud had modest download numbers, starting at 1.4K and peaking at 2K in late May. Despite these low download figures, the app's presence remained consistent throughout the quarter.

LOOKFANTASTIC: Beauty & Makeup saw a gradual increase in downloads, starting at 897 and reaching a peak of 2.3K in late April. Active users showed a stable trend, beginning at 7.8K, peaking at 10K in late April, and rounding off the quarter at 7.8K.

For a more detailed analysis and further insights, visit Sensor Tower.